Services
Consumer Research (Qualitative)
Concept Test
Name Test
Pack Test
Ad Test
Product Test
Price Research
Methodology commonly used-focus groups and in depth interviews
Consumer Research (Quantitative)
Usage & Attitude Studies
Customer Satisfaction Studies
Brand Tracking Studies
Methodology commonly used-face to face interviews, telephone interviews and mail diaries.
Trade Research
Retail Audits
Distribution Check Studies
Merchandizing Studies
Mystery Shopping
Corporate/Institutional Research
Corporate Image Studies
Employee Satisfaction Studies
Opinion Polls
Field Work Services
Questionnaire translation
Questionnaire testing
Sample recruitment
Data collection activity
Field supervision
Venue/facility arrangement
Methodologies Employed
Focus Groups
Online focus groups
In depth Interviews
Face to Face Interviews
Telephone Interviews
CAPI
WAPI/CAWI
Online/offline panels
Central Location Tests (CLTs)
Mail Diaries
Shopping Mall Intercepts
