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Our organization provides a highly personalized and customized market research services to all our esteemed clients without discrimination at a reasonably cost effective manner that guarantees value for money.
Consumer Focus International core business is to provide market and social research services that cuts across diverse business, economic and social sectors.Our Market Research services are broadly divided into three taxonomy namely; Consumer Research, Trade Research and Corporate/Institutional Research.Consumer Research is further divided into Qualitative and Quantitative dimensions which include studies such as Concept Test, Name Test, Pack Test, AD Test, Product Test, Post Launch Product study & Price Research.Methodology commonly applied are Focus groups and In depth Interviews. Quantitative research involve Usage & Attitude Studies, Brand Tracking Studies and Customer Satisfaction Studies.Methodology commonly used to conduct quantitative surveys are Face to Face Interviews, Telephone Interviews and Mail Diaries.Trade Research on the other hand involve Retail Audit, Distribution Check studies, Merchandizing studies and Mystery Shopping studies. Corporate/Institutional Research takes care of employee satisfaction studies, Corporate Image studies and Opinion Polls.
Consumer Focus International also carries out field work services for other market research agencies and any potential client with limited geographic coverage that may need such services across the African market.